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The Video Platform Grants Viewers Control to Decrease AI-Generated Videos in Timelines

TikTok is introducing a new feature that enables them to cut down on the quantity of AI-created videos appearing in their timelines. This move comes as the platform announced that it currently hosts in excess of 1 billion content made with AI.

Trial and Implementation

The update is being tested over the coming weeks before a widespread rollout. This development comes amid a increase in AI content, spurred by recent content generation software.

The Broader AI Trend

It has been noted that almost a tenth of the fastest-growing video streams on a popular video site primarily display content made by AI. A significant portion of this output is considered “AI slop”, a term for poor-quality, bulk-generated content that is often nonsensical or bizarre.

Based on user feedback that a lot of users enjoy content created using AI tools, ranging from digital art to science explainers, and we want to provide users the ability to adjust the amount of that, depending on their own choices,” stated a spokesperson.

Scale of AI Content

The service announced that there are now 1.3 billion videos on its app identified as artificially created. In total, over 100 m media items are added to the service daily, making clips made by AI a minor portion of its complete catalog.

User Control Features

Viewers will be capable of decrease or raise the volume of AI content they watch by using the content preference feature in the application and selecting the AI content topic. Further subjects that currently be modified under the filter cover current affairs, clothing, aesthetics, and movement.

Content Labeling and Policies

Its guidelines oblige creators to label lifelike AI-generated content, and it bans dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is not labeled can be removed under its community policies.

In addition, the app will from now on add an “AI-made” label to content made using its proprietary AI systems, or identified by an collaborative effort for spotting AI-generated material. This measure is intended to deter users from attempting to circumvent the labeling process.

Responsible AI Funding

TikTok is furthermore establishing a $2 million educational fund for professionals and groups to create informative material about using AI responsibly. This initiative will support charitable organizations dedicated to training programming and robotics.

Content Safety Approach

TikTok has justified its safety measures, following controversy over plans to make redundant numerous review team members in the UK. TikTok is expected to cut a significant number of roles in its content moderation division in London, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.

A trust and safety lead stated that human moderation would remain essential, but automated tools can shield workers by eliminating the most distressing content prior to it is viewed by humans. The company announced a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to reliance on its automated systems.

We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”
About the author

Amy Hall

Lena Schmidt is a senior IT consultant with over 12 years of experience in digital transformation projects across Europe, focusing on scalable cloud solutions.

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